[可能得我覺得有趣XD]
The Calm Before the Storm
Typically, the weather before a typhoon is calm, but this can change drastically. A Typhoon Signal No. 8 is expected in HK this afternoon. I recently came across an interesting news that I thought would be nice to share before we leave the office to prepare for the impending storm.
Yusuf Dikec's Trademark Move
Yusuf Dikec, Turkish Olympic pistol silver medal winner, has taken an important step to safeguard his iconic shooting pose that gained global attention during the Paris Games. He has officially submitted a trademark application for this pose to the Turkish Patent and Trademark Office (TURKPATENT). [source: https://shorturl.at/Haadv].
Dikec’s coach, Erdinc Bilgili, confirmed this decision noting that it was prompted by the discovery of several unauthorized attempts to register the trademark without Dikec's knowledge. The viral popularity of Dikec’s pose has led to the production of various merchandise featuring his likeness.
However, even with a registered trademark, there may still be competing applications that attempt to imitate logos that are confusingly similar. A well-known example is the “Jumpman” logo associated with Michael Jordan. In 2020, Jordan won a long-standing legal battle (for nearly a decade!) against Qiaodan Sports Co., Ltd. in China, where the Supreme People’s Court ruled to revoke the trademark for “Qiaodan and Device” (Qiaodan is the Chinese transliteration of Jordan).
Silhouette Trademarks Registration
Can you think of other silhouette trademarks? James Bond certainly comes to mind. How about the victory pose of Usain Bolt? Regarding the registration of a "pose" as a trademark in HK, according to Section 3(2) of the Hong Kong Trademark Ordinance ("HKTMO"), "... a trade mark may consist of words (including personal names), indications, designs, letters, characters, numerals, figurative elements, colours, sounds, smells, the shape of goods or their packaging and any combination of such signs." According to Section 11(1)(b) of the HKTMO, one of the absolute grounds for refusing trademark registration is a lack of distinctiveness. Therefore, it is crucial to evaluate whether a trademark, including silhouette trademarks, possesses sufficient distinctiveness before applying for registration. If the mark is deemed distinctive, it has a higher chance to be registered (subject to relative grounds). The challenge lies in determining who will be the first to file an application to register that "pose" as a trademark. (note: The first-to-file trademark system is the approach adopted by the majority of countries worldwide, including China, most EU nations, and the UK. )
The athletes and their managers may underestimate the value of intellectual property rights associated with something as simple as a pose during a sporting event.
Before the storm arrives, it's wise to seek out a good shelter, wouldn’t you agree? Secure your trademarks before someone else does!
#trademark #IPrights
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